Data-driven engagement can’t be achieved overnight, but here are three tips from Rebecca Achurch, PMP, CSM, CAE, of the American Chemical Society on how to build a solid foundation.
The better you understand members’ behavior, the better you can keep them engaged and renewing. But, as Rebecca Achurch, PMP, CSM, CAE, program manager at the American Chemical Society, has learned, there is “no magic bullet” for turning masses of data into actionable intelligence.
Posted in association technology, data management