Why your Association Needs a Data Strategy

March 26, 2019

Associations and non-profits fall into one of three categories: Anti-data. These organizations trust their gut. They are like gamblers who keep spending money because something in the atmosphere feels right. Fence-sitters. Most associations are here. They appreciate and occasionally make decisions based on a recent collection of data. Sometimes, they use research to inform their…

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Use Data to Build Member Engagement

June 3, 2014

Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. But that’s changing. As technology becomes more affordable, organizations are harnessing “big data” to improve the ways they interact with members. Read More >>

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Member Data That Works

April 2, 2013

Data-driven engagement can’t be achieved overnight, but here are three tips from Rebecca Achurch, PMP, CSM, CAE, of the American Chemical Society on how to build a solid foundation. The better you understand members’ behavior, the better you can keep them engaged and renewing. But, as Rebecca Achurch, PMP, CSM, CAE, program manager at the…

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