A new report showed that U.S.- and U.K.-based businesses waste a lot of time and money on conference calls, but one association consultant offers four tips that may mitigate those losses.
Sometimes conference calls feel like a big waste of time.
And now a new report validates those feelings.
According to LoopUp’s Enterprise Conferencing: User Behavior & Impact Report, professionals in the United States and United Kingdom waste an average of 15 minutes per conference call joining the call or dealing with distractions during it. That wasted time translates to $34 billion in losses for U.S. and U.K. businesses.
The report surveyed 1,000 professionals in both countries to understand attitudes toward conferencing and comfort with conferencing technology.
When Rebecca Achurch, CAE, CEO of Achurch Consulting, heard those statistics, her gut reaction was: “I’d be curious to see how those statistics rank up against those in in-person meetings. My guess is that a poorly run meeting is a poorly run meeting is a poorly run meeting, whether in-person or in a conference call.”
Still, she did share a few tips to up the effectiveness of your conference calls.