Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. But that’s changing. As technology becomes more affordable, organizations are harnessing “big data” to improve the ways they interact with members. Read More >>
Read MoreData-driven engagement can’t be achieved overnight, but here are three tips from Rebecca Achurch, PMP, CSM, CAE, of the American Chemical Society on how to build a solid foundation. The better you understand members’ behavior, the better you can keep them engaged and renewing. But, as Rebecca Achurch, PMP, CSM, CAE, program manager at the…
Read MoreConflict will always occur during association projects, regardless of duration or size, but a skilled project manager will be prepared to manage it. Learn from two experts how to plan for and frame difficult conversations between staff, members, and vendors that will occur during projects.
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